For more questions like how to make a suitable marketing solution for your app, feel free to contact your personal account manager
Keyword promotion is the best option for your application as it’s the fastest way to become closer to your target user. It helps your application to grow up in rank for certain keywords quickly.
Let’s look at an example of keyword ranking increase:
It's a latest real case that we helped our customer to boost the app ranking from 121st to Top 1 for a very competitive keyword within around 2 weeks.
The chart shows the stable state of the keyword's ranking.
After the ranking increased, our customer received more organic installs and revenue increased.
Everything depends on your application and competition. You have to take some factors into consideration such as the period of order, installs quantity and goals you want to achieve.
There are some suggestions which may help your app to grow steadily:
Keep daily package installs 300-500 to promote new apps from scratch and start ranking for keywords.
Daily maximum quantity for package installs we suggest is 5000-10000 per day; (If you order too many installs per day, it can be risky).
Daily maximum quantity for keyword installs we suggest is 3000 installs per day and you'd better set the order quantity based on your organic traffic situation.
Package promotion – It's a good option to promote your app from scratch if your app doesn't have any installs at all. Primarily, it suits new apps that were recently launched on the market. Users can hardly find such apps via search bar at first.
Package promotion will help your app start ranking for keywords.
Then, after package promotion for a period of time, you could start another way of promotion – keyword installs after your app starts to have keywords coverage.
ASO World provides apps promotion by their keywords. After keywords promotion, your apps' ranking will be higher by search certain keywords in google market or apple market than before.
When your iOS or Android app reaches top 3 to 5 position in the search, more users will find, click and download your app by the keyword or phrase they searched. Then you will get more organic installs/traffic.